Tech Innovation

Kellogg's Mind Boggling Digital Activation in Metaverse with Tbwa\ Eleven.

Kellogg’s ‘Gut Bacteria Reef’ teaches players that their gut is much like a coral reef, home to trillions of organisms that need specific nutrients to thrive. Players take a deep dive in the human gut, armed with high-fibre Kellogg’s cereals to help them nourish the good bacteria and allow them to grow and prevail over the bad bacteria.

Nike's New NFT Sneakers Selling for More than $100,000

The collection, known as CryptoKicks, is being auctioned off as non-fungible tokens (NFT) on online marketplace OpenSea. Customers are paying between $4,000 and $9,500 in cryptocurrency for the shoes, but some pairs have sold for well over six figures. Nearly 9,000 of the Nike Dunk Genesis NFTs have been sold.

Around the Industry

Cannes Lions 2022 Jury Members Announced- 6 Indians on the List

Divya Karani (CEO, Media, dentsu, South Asia)
Sameer Satpathy (Divisional Chief Executive-Personal Care, ITC, India)
Sanchita Roy (Head of Strategy, Havas Media Group, India)
Geet Rathi (Creative Director / Design Director, TBWA\India, India)
Rufina FR (Director - Communication, Boehringer Ingelheim, India)
Kainaz Karmakar (Chief Creative Officer, Ogilvy, India)
on the jury panel. Full list here

Couldn’t Go to India Art Fair 2022? Here’s a Glimpse of Everything You Missed.

Taking place annually in India's capital, New Delhi, here are highlights from the India Art Fair's 13th edition of modern and contemporary art from South Asia.

Eventellect

Is Your Brand Considering an NFT Campaign? Five Things You Should Know.

NFTs, or non-fungible tokens, have emerged as a highly effective tool for increasing customer engagement in Web3. If you’re a brand considering embarking on an NFT drop, here are five things you should keep in mind.

What Happens When Experiential Marketing Goes Virtual?

The pandemic may have actually accelerated the evolution of experiential marketing, increasing its capabilities and enhancing its potential through the incorporation of virtual experiences. Moving forward, successful brands will likely rely more and more on a combination of in-person and virtual events, which will maximise customer engagement and build stronger bonds between consumers and brands.

Can’t Understand All the Fuss Around MET Gala, Let Us Help You Decode It.

What is MET Gala

2022’s theme - Gilded Age

Upcoming Events

Bacardí Nh7 Weekender - The Happiest Music Festival Is Moving to Delhi NCR.

After having a blast at Pune, the happiest music festival is moving to Delhi NCR with music, food, art, dance and a lot of feisty cocktails. Get ready to #DoWhatMakesYouHappyAgain.

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