How Sephora transformed its house of beauty experience into a virtual playground
Previously held in 2018 and 2019 as a live and ticketed event, the digital edition of SEPHORiA served as Sephora’s biggest virtual event of the year, and was designed to be enjoyed by anyone, from anywhere. “The overall event, which began with just a vision and initial concept, transformed into such a beautifully created experience that was both engaging and easily navigable for clients.”