Tech Innovation

Meta’s first store aims to lure consumers to the Metaverse.

Meta has taken the next step in its evolution away from being an ad-supported social network to a hardware-driven tech company for the Metaverse age, with the opening of its first-ever retail store. The store is designed to expose consumers to Meta’s products, which you really have to experience to understand.

Zoom is adding its own tiny Metaverse for private meetings.

Zoom is rolling out a wave of updates in an effort to increase engagement among meeting attendees as hybrid work grows. You can move from one private meeting to another by having your avatar walk over to the other group and connect automatically. It’s supposed to feel like you’re at a party where you leave and join groups smoothly (ideally).

Around the Industry

IPL 2022: TCM Platform will execute the Tata IPL 2022 closing ceremony - 29 May, 2022.

TCM Platform will conceptualize and execute the Tata IPL 2022 Closing Ceremony at the Narendra Modi Stadium, Ahmedabad on 29th May. AR Rahman, Ranveer Singh, a host of renowned singers and cast will be a part of the magnum opus ceremony. The mega event will be amongst the biggest live sporting ceremonies post the past few pandemic years. The entire field of play will be used for the ceremony and it will be broadcast from 6.30 pm on the 29th of May.

How Apartment Therapy used data and metrics to power its 'Small/Cool' event in NYC.

The Small/Cool Experience was back full throttle this year, utilizing metrics from the past two years of COVID-induced hybrid and virtual experiences to give attendees all the home decor inspiration and shopping capabilities they wanted. It showcased 12 different home design trends in 12 separate, 120-square-foot rooms.

Maharashtra unveils its pavilion at World Economic Forum meet in Davos.

Maharashtra got its Pavilion at the World Economic Forum meeting in Davos. The state is participating as part of Team India at the summit, representing Maharashtra's role in building a five trillion dollar economy for India. The state government had launched the Magnetic Maharashtra 2.0 campaign to attract investments in the state.

GPJ India ties up with ENSYDE to reduce environmental impact of events.

George P Johnson Experience Marketing (GPJ), India, the country's leading global experience marketing agency, today announced their strategic partnership with Environmental Synergies in Development (ENSYDE), aimed towards driving greener events and experiences.

Eventellect

Augmented reality will give us superpowers.

Over the next decade, the handheld mobile phone will be replaced by augmented-reality glasses that you will wear during most of your waking hours. The first wave of immersive eyewear products will reach consumer markets in the next few years. The biggest companies in the world will introduce the technology — companies from Apple, Google, and Meta to Microsoft, Samsung, LG, and Snap.

Event industry sustainability Gap – Good intentions versus action.

The events industry joined together last year in a commitment to fight climate change as part of a Net Zero Carbon Events pledge signed at the UN Climate Change Conference, COP26, in Glasgow.For the event industry to make good on its commitment to sustainability, there’s a lot more work to be done.

Upcoming Events

Cannes Lions: International festival of creativity will be held in France from 20 to 24 June, 2022.

A global event for those working in creative communications, advertising, and related fields, the Cannes Lions: International Festival of Creativity will be held in France from 20 to 24 June 2022. The festival has been championing creativity since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

Canadian singer Justin Bieber is scheduled for a performance in India's national capital - 18 Oct, 2022

Promoted by BookMyShow and AEG Presents Asia, tickets for the Justin Bieber Justice World Tour – India will go on sale on 4 June even as the pre-sale window kick-starts earlier on 2 June. Tickets prices start at ₹4,000.